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In this episode, Dr. Ben Long, Director of Hospital Medicine at Magnolia Regional Health Center and Weston Blakeslee, VP of Clinical Intelligence at DrFirst, break down a critical industry starting point - the reality that one in five new prescriptions is never filled and half of all refills are eventually abandoned. Sharing the results of their peer-reviewed study published in PLOS Digital Health, Dr. Long and Weston offer a grounded blueprint for how resource-constrained community health systems can conquer chronic heart failure readmissions.
The core theme of the conversation underscores an industry-wide shift from reactive, episodic care silos toward a proactive, connected population health management. While automated SMS nudges provide real-time cost transparency and essential medication education, the ultimate force multiplier lies in pairing those digital touchpoints with frontline, nursing-led care navigation. By connecting digital prescribing insights with real-world human validation, this "trust-first" design bridges the gaps between discharge and the home medicine cabinet. Take a listen.
About Our Guest

Ben Long, MD, is Director of Hospital Medicine at Magnolia Regional Health Center in Corinth, Mississippi. Dr. Long is board certified in Internal Medicine and holds the roles of Associate Clinical Professor of Internal Medicine and Director of Quality and Safety Curriculum. He earned his Doctor of Medicine degree from University of Mississippi Medical Center and completed his internship and residency at Medical University of South Carolina. Magnolia Regional Health Center has honored Dr. Long with the following awards: Quality Physician Award (2022), Safety Award (2023), and Change Agent of the Year Award (2024).
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Weston Blakeslee, Ph.D., is VP of Commercial Excellence & Enablement at DrFirst, where he leads initiatives that measure the value of the company’s solutions through improvements in clinician productivity and clinical outcomes. He oversees strategy for electronic health record partners, hospitals and health systems, and medication access organizations. He also designs and publishes peer-reviewed clinical studies that document improvements in clinical quality for DrFirst clients.
Before joining DrFirst, Wes served as Chief Clinical Officer of RxRevu/Arrive Health, where he led clinical product strategy. He holds a bachelor’s degree in Biochemistry from the University of Colorado at Boulder and a Ph.D. in Pharmacology from the University of Colorado-Anschutz Medical Campus. He brings 17 years of experience in life sciences and healthcare technology, with a focus on evidence-based medicine, clinical decision support, health economics and outcomes research.

About the Host
Ritu M. Uberoy is a healthcare AI strategist, technology executive, educator, and author dedicated to advancing the responsible adoption of Artificial Intelligence across healthcare delivery, digital health, and life sciences. With more than twenty-five years of leadership experience spanning the United States and India, she is recognized for helping healthcare organizations move beyond experimentation to achieve scalable clinical, operational, and business transformation through AI.
She leads AI innovation initiatives, including the AI Center of Excellence at BigRio, where she works with health systems, healthcare technology companies, and life sciences organizations to operationalize Generative and Agentic AI solutions responsibly. Her work focuses on aligning AI innovation with clinical workflows, governance frameworks, workforce readiness, and patient trust—ensuring technology augments human judgment in high-consequence healthcare environments.
Ritu is the co-author of Generative AI: Unlocking the Next Chapter in Healthcare, a practical guide for healthcare executives navigating enterprise AI adoption. She also hosts The Big Unlock podcast, engaging global healthcare leaders on AI transformation and digital innovation. An active educator and speaker, she conducts executive workshops and participates in global forums like HIMSS, ViVE, Women in Tech, AI-Powered Women, RAISE, and more, shaping the future of AI-driven healthcare. Ritu holds advanced degrees in Computer Science and completed specialized AI programs at Harvard and MIT.

About the Legend
Paddy was the co-author of Healthcare Digital Transformation – How Consumerism, Technology and Pandemic are Accelerating the Future (Taylor & Francis, Aug 2020), along with Edward W. Marx. Paddy was also the author of the best-selling book The Big Unlock – Harnessing Data and Growing Digital Health Businesses in a Value-based Care Era (Archway Publishing, 2017). He was the host of the highly subscribed The Big Unlock podcast on digital transformation in healthcare featuring C-level executives from the healthcare and technology sectors. He was widely published and had a by-lined column in CIO Magazine and other respected industry publications.